Communication essay Example | Topics and Well Written Essays - 250 words - 1

Communication - Essay Example Consequently, one becomes alert to the fact that television viewing is a real addiction with dire consequences. Winn’s title, ‘Cookies or Heroin’ was definitely an effective strategy in grabbing the audience’s attention and propelling them to the end of the article. This strategy was perhaps the main strategy used in the text - comparison of television addiction to the worst type of drug addiction in history. Thus, Winn constantly reminded her audience of the adverse effects of television viewing. Conversely, the author of the video initially presented images to demonstrate that television viewing was an important part of family gathering. It was only half way through the slides that one realized that the author was being deliberately deceptive. The video began with a bombardment of images of families of all creed and races in front of a television watching mindlessly as individuals spoke nonsense over the tube. All the images merged to one main television where the main actor presented himself as a ‘preacher’ and pronounces that television viewing had taken over reading and every other godly activity known to man. The video ends with the ‘preacher’ giving life to his message by suggesting that we turn the television off in the midst of his sentence.