Business Ethics Essay Example | Topics and Well Written Essays - 1500 words - 14

Business Ethics - Essay Example My assessment of the strengths of utilitarianism is that it is simple and provides a straightforward manner of an ethical decision making of minimizing pain to the users and to the others and that, the principles put forth are applicable in the society. Deontology makes a moral action through focusing on adhering to moral rules (Boylan, 2014). The right choice is when the moral rules dictate that it is right and has no place for subjectivity while the wrong choice is which is not morally accepted by the set moral rules and it is believed to be wrong. The argument that can be fronted by deontologists is that adherence to moral duty may lead to an action that ought to have been considered immoral, but if the right motivations led to the decision, the action is considered moral. Actions are not considered based on their consequences, but the rightness or wrongness of an action based on moral rules of behavior guiding the decision. The main strengths of deontology are ability ti make concern to family, friends, and relatives, use of moral standing, and better performance of one’s duties. Ethical Intuitionism believes in the existence of moral beliefs that are discovered through intuition and through intuitive awareness, one decides on the wrongness or rightness of a choice through assessing these moral values and beliefs (Boylan, 2014). The argument in this case would be the choice of an action was based on the intuitive moral beliefs of a person that the decision was morally right. The main strengths of intuitionism are that it allows individuals to answer issues instantly and clearly, is dependent on human nature and is very simple. Virtue ethics emphasizes on the person and not the action where a right action is the choice that could be taken by a virtuous person with the wrong action being the action that a non-virtuous person would take. The argument would be that the action