Computer Viruses: Infection Vectors, and Feasibility of Complete Protection :: essays research papers fc

Computer Viruses Infection Vectors, and Feasibility of Complete ProtectionA calculating machine virus is a platform which, after being loaded into a information processing systems memory, copies itself with the purpose of pass oning to othercomputers.Most people, from the corporate level power programmer down to thecomputer hobbyist, have had either personal experience with a virus or knowsomeone who has. And the rate of infection is rising monthly. This has caused awide spread interest in viruses and what can be done to protect the data nowentrusted to the computer systems throughout the world.A virus can gain recover to a computer system via any one of fourvectors1. Disk usage in this case, infected files contained on a diskette(including, on occasion, diskettes supplied by softwaremanufacturers) are loaded, and used in a previously uninfectedsystem thus allowing the virus to spread.2. Local Area Network a local area network allows multiple computers to share thesame data, and programs. However, this data sharing can allowa virus to spread rapidly to computers that have otherwise beenprotected from extraneous contamination.3. Telecommunications also known as a Wide Area Network, thisentails the connection of computer systems to each other viamodems, and telephone lines. This is the vector most fearedby computer users, with infected files being rapidly passedalong the emerging information super-highway, then downloadedfrom public services and then used, thus infecting the new system.4. Spontaneous Generation this exist vector is at the same timethe least thought of and the least likely. However, becausevirus programs tend to be small, the possibility exists thatthe code inevitable for a self-replicating program could berandomly generated and executed in the normal operation ofany computer system.Even disregarding the fourth infection vector, it can be seen that the whole way to completely protect a computer system is to isolate it from allcontact with t he outside world. This would include the user programming all ofthe necessary code to operate the system, as even commercial products have beenknown to be shipped already infected with viruses.In conclusion, because a virus can interject a computer in so many differentways, perhaps the best thing to do is more a form of damage aver rather thanprevention. Such as, maintain current backups of your data, keep your originalsoftware disks write-protected and away from the computer, and use a good Virusdetection program.Outline dissertation Complete protection of a computer system from viruses is notpossible, so efforts should be concentrated on recovery rather than prevention.I. Introduction, with definition.A. situate Computer Virus.B. Define interest group.C. Define problem.

Brain Transplant: An End to Parkinsonism? :: Biology Essays Research Papers

The Modern Day Brain TransplantAn End to Parkinsonism or the Beginning of a Greater Debate? It sometimes begins with a relish of lethargy, being down in the dumps, or shakiness (1). Maybe it begins with a twitch of the pinky finger that was not there before. Speech becomes more knockout and softer to the level of a whisper this is often accompanied by irritability. Movements become rigid, unsteady and slow (2). A tremor develops, with trembling of the hands, arms, legs, jaw, and face. Later, walking is often moreover accomplished through short and shuffling steps, intermixed with a loss of balance and instability (3). These symptoms usually progress until the person is incapacitated and unable to do elementary tasks such as brushing their teeth, buttoning clothing, or turning newspaper pages (1). This is a description of a person living with Parkinsons disease. According to the Parkinsons infirmity Foundation, there are one million people living with Parkinsons nationwide (1). S everal public figures have also revealed their private struggles with Parkinsons including Michael J. Fox, Muhammad Ali, Janet Reno and billy club Graham (1). As evidenced by the names listed, Parkinsons strikes an array of people, it is generally a late onset disorder, however, in some cases, such as with Michael J. Fox, Parkinsons has a young onset. Parkinsons disease is a disorder that results from the depletion of the neurotransmitter dopamine. The basal ganglia is the part of the brain responsible for movement. When 80% of the dopamine-secreting cells in a specific part of the basal ganglia, the substantia nigra, are lost Parkinsons symptoms develop (4). The cause for the neuropathology of Parkinsons is still unknown. Two possible causes of Parkinsons that have been researched embarrass environmental factors such as toxins and defective genes (5). Treatments for the disease vary widely. The standard treatment is to prescribe levodopa (L-dopa) (4), the precursor of dopamine to patients. This is given because dopamine itself does not bilk the blood-brain barrier. The levodopa is converted to dopamine inside the brain and is effective in improving the severity of symptoms dramatically. Unfortunately, long-term usage of levodopa causes a myriad of side effects, such as head bobbing, grimacing, abnormal movements of the trunk and limbs (2). With time, the side effects of levodopa become more dramatic than the original Parkinsons and the thus outweigh the benefits of giving the drug. Other treatments overwhelm a brain pacemaker, deep brain stimulation with electrodes, and pallidotomy (destroying a portion of the globus pallidus in the brain).

The Pain of the Okies Exposed in The Grapes of Wrath Essay -- Grapes W

The Pain of the Okies Exposed in The Grapes of Wrath The Dust bowl was an ecological and kind disaster in the Southwestern Great Plains regions of the United States in the 1930s. The areas affected were Oklahoma, Texas, saucily Mexico, and Colorado. The poor handling of the land and years of drought caused this great disaster (Jones History). During this time the Okies--a name given to the migrants that traveled from Oklahoma, Texas, Kansas, or anywhere in the Southwest or the northern plains to California--encountered many hardships. These hardships are brilliantly shown in John Steinbecks The Grapes of Wrath. Scholars agree, The most important fact about the diffuse storms was not scientific but human their tragic effect upon people seeking livelihood on the stricken Midwestern farms (French 4). Steinbeck believed society was inhumane to the Okies and finished his novel we can account for how the Okies were treated. By looking at Steinbecks own personal background and infor mation from historical commentaries we are better able to hold his debate for writing the novel because he understood what it was like to grow up as a farmer, and an outsider. More importantly, however, we are able to share in his compassion for the Okies. To fully understand Steinbecks reasoning for writing the novel it is important to look at his family and where he grew up. John Ernst Steinbeck was born on February 27, 1902, in Salinas California. His parents were upper-middle-class people who played many roles in the community and cultural life. His father worked as a manager of a flourmill, and his mother taught in a one-room agrestic school (Swisher 13). As a kidskin John Steinbeck was shy, and kids often teased him ... ...tions. Reading this book can help us comprehend how close their depict is to our past. Work Cited French, Warren, ed. A Companion to The Grapes of Wrath. brand-new Jersy Augustus M. Kelley, 1972. Hinton, Rebecca. Steinbecks The Grapes of W rath. Explicator 56 (1990). 11 Sept. 2000<http//ehostvgw1.ep...20%22%Grapes%20of%220Wrath%22%20&fuzzyTerm=> Jones, Andrew. Charity of the Poor. Analysis of The Grapes of Wrath. N.D. Accessed 7 Sept. 2000 <http//www.ultranet.com/gregjonz/grapes/irony.htm> Jones, Andrew. History of the Dust Bowl. play down History for The Grapes of Wrath. N.D. Accessed 7 Sept. 2000<http///www.ultranet.com/gregjonz/Dust/dustbowl.html> Steinbeck, John. The Grapes of Wrath. New York Viking, 1967. Swisher, Clarice,ed. Readings on John Steinbeck. San Diego Greenhaven, 1996. The Pain of the Okies Exposed in The Grapes of Wrath Essay -- Grapes WThe Pain of the Okies Exposed in The Grapes of Wrath The Dust bowl was an ecological and human disaster in the Southwestern Great Plains regions of the United States in the 1930s. The areas affected were Oklahoma, Texas, New Mexico, and Colorado. The poor handling of the land and years of drought caused this great disaster (Jones History). During this time the Okies--a name given to the migrants that traveled from Oklahoma, Texas, Kansas, or anywhere in the Southwest or the northern plains to California--encountered many hardships. These hardships are brilliantly shown in John Steinbecks The Grapes of Wrath. Scholars agree, The most important fact about the dust storms was not scientific but human their tragic effect upon people seeking livelihood on the stricken Midwestern farms (French 4). Steinbeck believed society was inhumane to the Okies and through his novel we can account for how the Okies were treated. By looking at Steinbecks own personal background and information from historical commentaries we are better able to grasp his reasoning for writing the novel because he understood what it was like to grow up as a farmer, and an outsider. More importantly, however, we are able to share in his compassion for the Okies. To fully understand Steinbecks reasoning for writing the novel it is important to look at his family and where he grew up. John Ernst Steinbeck was born on February 27, 1902, in Salinas California. His parents were middle-class people who played many roles in the community and cultural life. His father worked as a manager of a flourmill, and his mother taught in a one-room rural school (Swisher 13). As a child John Steinbeck was shy, and kids often teased him ... ...tions. Reading this book can help us comprehend how close their present is to our past. Work Cited French, Warren, ed. A Companion to The Grapes of Wrath. New Jersy Augustus M. Kelley, 1972. Hinton, Rebecca. Steinbecks The Grapes of Wrath. Explicator 56 (1990). 11 Sept. 2000<http//ehostvgw1.ep...20%22%Grapes%20of%220Wrath%22%20&fuzzyTerm=> Jones, Andrew. Charity of the Poor. Analysis of The Grapes of Wrath. N.D. Accessed 7 Sept. 2000 <http//www.ultranet.com/gregjonz/grapes/irony.htm> Jones, Andrew. History of the Dust Bowl. Background History for The Grapes of Wrath. N.D. Accessed 7 Sept. 2000<http///www.ultranet.com/gregjonz/Dust/dustbowl.html> Steinbeck, John. The Grapes of Wrath. New York Viking, 1967. Swisher, Clarice,ed. Readings on John Steinbeck. San Diego Greenhaven, 1996.

Impact of Institutional Factors and Election Mechanisms on Voter Turnou

In the 2012 United States Presidential election 58.2 percent of the registered voters turnout out to vote (IDEA). This cypher is in stark contrast to many other wealthy democracies in the western world for the same election cycle (IDEA). This begs the question, why is voter turnout significantly lower in the US compared to the rest of the first world and other OECD countries? There are countless factors that could affect voter turnout, the most timeworn of which are based on socioeconomic status. But when considering exactly developed nations, more is at play in predicting turnout. Focus is turned to institutional factors and the centre election mechanisms, such as registration laws and party systems, have on policy-making participation.Europe and the United States differ on many key aspects of democratic structure including party systems, registration processes, and voting procedures. These unique institutional factors in the United States place an excessive burden on the public and increases the tangible hail to voting, which discourages political participation. In order to discuss these costs, an understanding of how broader institutional an structural factors influence an individuals participation must be reached. In a general context, political participation is defined as any form of individual engagement with politics, but within the scope of this essay, political participation is narrowed to include only the act of voting (Verba). This can be used to explain why voter turnout in the United States is so low compared to European democracies. By investigating the democratic institutions in Italy, Germany, and France, such a comparison can be made and the institutional effect on voter turnout consider can be investigated. Final... ...rties in America.Third reality Traveler. Princeton University Press, 1984. Web. 1 May 2014. . Timpone, Richard J. Structure, Behavior, and Voter Turnout in the United States.The American Political Science sus s out92.1 (1998) 145-58.JSTOR. Web. 13 Apr. 2014. .Powell, Bingham G., Jr. American Voter Turnout in Comparative Perspective.The American Political Science Review80.1 (1986) 17-43.JSTOR. Web. 13 Apr. 2014. . Verba, Sidney, Kay Lehman Schlozman and Henry E. Brady. 1995. Voice and Equality. Cambridge Harvard University Press. Selections (BB) pg. 8-10 23-24 37-48. World Economic Outlook Database, April 2014, International Monetary Fund. Updated 8 April 2014. Accessed April 2014.

Energy Research Essay - Coal -- Energy Research Essays

Energy Research Essay - Coal First of all, coal can be classified in many different classes. One way is known as coal rank. Coal rank is a measure of degree of change (metamorphosis) from the peat stage. The ranks range from pocket-sized rank to high rank. These are called lignite, subituminous, bituminous, and anthracite. Heating value and sulfur content reach maximum values at the bituminous coal rank. This stage contains really important environmental implications. Low ranking coal (eg lignite) releases a smoky flame when ignited. Ignition is also easy. High rank coal (eg antracite) has a bully flame and difficult ignition. Coal contains minerals These are organic constituents derived from different parts of plants. An environmental analysis of coal shows it contain...

Energy Research Essay - Coal -- Energy Research Essays

Energy Research Essay - Coal First of all, blacken can be classified in many different classes. One way is known as ember rank. Coal rank is a measure of degree of convert (metamorphosis) from the peat stage. The ranks range from low rank to high rank. These are called lignite, subituminous, bituminous, and anthracite. Heating value and sulfur content reach maximum values at the bituminous coal rank. This stage contains very important environmental implications. Low ranking coal (eg lignite) releases a smoky flame when ignited. Ignition is also easy. High rank coal (eg antracite) has a clean flame and difficult ignition. Coal contains minerals These are organic constituents derived from different parts of plants. An environmental analysis of coal shows it contain...

A Report of Acer

genus genus genus genus genus genus genus genus genus genus Acer India (Pvt) Ltd. pic An Internship Project Re look on involve of dishonor sensation of Acer in Bangalore, Chennai and Coimbatore JANANI SESHADRI In partial fulfillment of the Masters Program in Business Administration, Ohio University, Athens, USA OHIO University rescuer College Academy for Man long timement Education delivery boy College Campus Hosur Road, Bangalore-29 May14th, 2007 DECLARATION I Janani Seshadri here by decl atomic subjugate 18 that the project entitled Study on the consciousness of the brandmark Acer at Acer India Pvt. Ltd. , is an cowcatcher and genuine do carried out under the guidance of Mr.Darryl Gray from march 12th to April 25th 2007 in partial fulfillment for the Ohio University christ college academy for c are education. I declare that the report submitted by me is a bonafide break away of my own effort and it has non been submitted to other university or published any time befo re. function Bangalore Date 03-07-2007 Janani Seshadri ACKNOWLEDGEMENT Thanks to God for showering his blessings and for granting me the chance and ability to successfully complete the summer internship program I had taken up.I wish to utter my deepest gratitude to genus Acer INDIA Pvt. Ltd. , head office Bangalore for giving me this valuable opportunity in doing my internship amongst them in their esteemed organization. I would corresponding to extend my special give thanks and gratitude to Mr. Rajendran superior general manager merchandise for giving me this opportunity. Also I would like to sincerely thank Mr. S. Raghu marketing projects and Mr. Darryl Gray marketing programmes for their genuine alimentation, valuable advice and sincere comments which helped me a contend to accomplish this project.This internship would not be complete without the support and guidance of our Director Mr. Shivprakash. I also want to express my gratitude to the official referees and the pr oject coordinators Dr. Amalendu Jyotishi and Mr. Girish (Ohio University Christ College) whose valuable comments and valid criticism helped me in refining my project from the draft stage to this final report. I also want to express my thanks to Prof. Venkatesh Bhagwat (Ohio University Christ College) for assisting me in the data compilation and abstract which helped me a lot in fine tuning my report.I chamberpotnot forget the assistance and encouragement that make this work possible towards the end. My special thanks to my co-student and dear friend Mr. B. Venkata Ramana who supported me without my Internship project with his valuable suggestions and ideas which helped me to approach my project wisely and accomplish it successfully without which I could come not completed my work efficiently and effectively. His consistent help kept me motivated without the internship period. Last but not the least, my endless thanks and gratitude goes to my parents Mr.S. N. Seshadri and Mrs. S asikala Seshadri who has stood by my side, encouraged and given me moral support at all points of time. I would also like to thank my brother Mr. Koushik Ram for all his support and advice. Thank You EXECUTIVE SUMMARY Marketing is an activity present in all companies where marketing strategies determine the outcome of the carrefours and the company itself. To test to see if marketing is successful, it is necessary to mea positive(predicate) where the company was and where it is without delay.This can be carried out with tracking studies monitoring the market position and changes to the brand image over time or, for peculiar(prenominal) campaigns, measuring pre- and post- withalt to see what has changed. This is project report is a market survey study to check the Brand awareness of Acer and thereby regard out the measures that can be implemented to lift the current take of awareness. This study is based on the data collected from the (customers) pile regarding their awareness of the PC vendors in the market today then zeroing it into the brand Acer.The means of collecting data were through personal interviews, distributing the questionnaire, and online survey questionnaire. Also observation during the interviews helped a lot in the analysis. To facilitate the analysis of the study I concentrated in two different particles which were based on the pointgraphic segmentation (occupation-Students, working compose and SME) and geographic segmentation (places-Coimbatore, Chennai and Bangalore). Acer stands number four behind dingle. The visibility and awareness for the brand Acer among nation is reasonable. almost 20% of the spate take over not hear almost Acer.Moreover on an average or so 55% of the segmented flock perceive Acer to be a internal brand in collaboration with Wipro India (Wipro Acer). The perceptions on few product parameters were also measured which resulted in a advanced quality, sportsmanlike or average service, and good aff ordable determine, fair death penalty and good features. Though Acer has the highest network of retail outlets less number of heap has actually viewed them. Comparatively HP has more(prenominal) number of visits. Lenovo though cosmos a tonic entrant in the market has already made its place. in that location is a tuff competition being faced by Acer with Lenovo. on the whole these things finally zero into average awareness of the brand and the awareness which is already there is also through raillery of mouth, so this may lead to negative or positive lengthiness of the brand. The data (300 s plentifuls) was compiled in SPSS and analyzed with respect to the two categories of segments. Acer is number unity in Europe and other countries globally. Considering the primary data available Acer India is one of the youngest players in India. It has performed very well in the recent years (2001 to 2006). In the past five years it faced a tremendous steady growth rate of slightly 49 % in India. in that respectfore though the awareness amongst people was not all that good Acer still lies in the area where if prompt and good advertising strategies were formulated and implemented the awareness forget lift to a great extent. handicapLE OF CONTENTS ? PREFACE7 ? ABOUT THE COMPANY 1. Back ground Acer India8 2. Growing with time milestones9 3. Product portfolio and come upon features11 ? visit ? RESEARCH DESIGN METHADOLOGY17 1. look for task17 2. Research tool17 3. Research nature17 4. Research scope17 5. Analysis19 6. Findings53 ? CONCLUSION63 ? SUGGESTIONS / RECOMMENDATIONS64 ? APPENDIX65 PREFACETHE BRAND increasingly is becoming the key source of differentiation that guides customer bribe choice. It is the focal point well-nigh which an organization defines how it will uniquely deliver the value to the customer for a profit-effectively embodying the heart and soul of that organization. The brands promise is delivered through its products and services, and co nsumer communication- the innate consumer relationship and experience. The act of creating public awareness of a specific brand in order to maximize its recognition, successful brand awareness strategies should define a companys uniqueness and secure it apart from competitors.Quite simply, if potential customers do not know about a company, they will not purchase from it. Therefore, one of the leading(prenominal) goals of any business should be to build brand awareness, although in as cost-effective manner as possible. Consumers tend to make purchasing decisions based on peer barrackations and direct experience, as well as traditional advertising methods. This is why it is necessary to build brand awareness strategies out by lend trust among consumers. This trust must be achieved through credibility, rather than just a catchy advertising campaign.Promotional marketing involving a one-to-one contribution is proving increasingly effective at building trust and acquiring impert inent customers. Brand building begins with awareness. Consumers start must be aware that there are different brands for the product they want to buy fifty-fifty before making a purchase decision, for which visibility is very important to create awareness. BACKGROUND ACER INDIA Acer India was incorporated in September 9, 1999 as a wholly owned subsidiary of Acer Inc. , the worlds No. 4 PC brand.Acers mission in India is to translate the groups goal in making computer technology easier to use and more affordable-to everyone in this country. In shot span, Acer has managed to bridge the gap amid product launches worldwide and in India and also offer fresh technology without any gunstock backlog. Headquartered in Bangalore, today Acer India has offices in twelve cities including Ahemedabed, Chandigarh, Chennai, Guwahati, Kochi, Kolkata, Mumbai, Nagpur,New Delhi, Pune, Secunderabed and has its uniload facility in Pondicherry. I has now a customer base of over 180,000 in India.There are over 125 human resource team in India comes with over 700 man-year of IT experience, geared to listen and provide to the IT user in India the very stovepipe in sales & marketing support, after-sales support backed up with infrastructure to bring fresh technology to India. GROWING WITH TIME The history of ACER starts from a long way back making its steps of success in every step it takes. 1976-1983 Commercializing microprocessor technology Acer is founded under the name Multitech Designs Taiwans first mass-produced compute for export.Becomes the first company to promote 16-bit PC products in Taiwan 1984-1994 Build brand awareness and globalize Acer Peripherals, now known as BenQ corp. , and Multiventure Investments Inc. established Acer beat IBM with 32 bit PCs Acer Inc. launches IPO Acer creates the worlds first 3865x 33 chip tack Acer introduces the worlds first dual Intel Pentium PC Acre introduces Chip Up technology, the worlds first 386-to-486 single chip CPU upgrade ances tor 1994-2004 Transform from manufacturing to services Acer introduces the worlds first dual Intel Pentium PCAspire Park, acers multifunctional high-tech intelligence park inaugurated Acer launches Aspire, the multimedia PC, creating a new bench marks for home computers Acer re-engineers its OEM unit to create Wiston Crop. , an independent design and IT manufacturing company Acer reveals a new generation of e-business MegaMicro e-Enabling Services Acer notebook computer ranked first in Western Europe. 2004 Acer wins awards in all product categories AC 713 rated the best performance Monitors Altos G 520 Server gets Digit Best Buy Gold Award Veriton 7600 rated the Editors Choice TravelMate 292 LCi rated Best Performance NotebookKEY SUCCESES IN 2005/2006 2005 Worlds no. 4 total PC and notebook brand, with highest growth rates among the binding five. No. 3 for total PCs in EMEA. No. 1 notebook in EMEA. No. 1 notebook across 13 European countries France, Italy, Spain, Netherlands, Sweden, Austria, Belgium, Denmark, Portugal, Russia, Czech Republic, Hungary and Poland. No. 3 notebook in Asia Pacific, with highest growth rate among top ten. No. 1 notebook in Thailand, Malaysia and Inthroughsia. No. 1 for total PCs in Taiwan. Enjoyed highest growth rates among the top-10 vendors for total PCs and notebooks in the U. S No. liquid crystal display monitors worldwide. No. 3 notebook worldwide 2006 Worlds no. 4 total PC and notebook brand, with highest growth rate. No. 3 for total desktops WW No. 1 notebook in Europe and ASEAN block PRODUCT SUITE Powered To Perform Few IT companies offer the breadth and depth of products that the Acer Group does. Acer is the scarce PC vendor in India that has a product for each market segment-be it a large corporates, the SME, SOHO or even the quoin office enterprises. The product line includes a broad array of personal computing products segmented under the desktop, laptop and server categories.Acer India Pvt. Ltd. has a bulky product portfolio. The four main product categories are as fol subalterns 1) backgrounds 2) Notebooks There are many more sub- dual-lane products under each different product mixing. Those are as follows DESKTOPS In the desktop segment, Acers product range spans the SOHO segment, corner office, manageable desktops, SMEs, STPI etc. this makes Acer the totally PC confederacy that offers such a wide range. Most other companies have products that are not distinct, and overlap each of these segments. Acer Aspire series Desktops construct to issue to a growing guide in the home segment.Acers continuing commitment to bring technology closer to our customers has resulted in a heart and soul technology that is now integrated into our entire product range. Acers Empowering Technology presents users with friendly and intuitive interface by presenting a single key and following a simple 123 process, gives fast and easy access to cutting-edge hardware and software solutions. Veri ton Series Ideal for enterprises large or small, Veriton PCs are built for peak performance, with security features, proven system reliability, and contraption whirl that amplify productivity and perfect business sense.The current desktops range are as downstairs with a wide variety of product line. ASPIRE V820 The fastest dual core DT from Acer, the Aspire V820 is powered by a latest Intel Pentium D 820 (2. 8 GHz) is configured with 256 MB RAM for powerful performance features a DVD/CD-R/W combo drive comes fitted with a 80 GB SATA HDD for ample storage space connects to a rear of functional speakers for the multimedia experience offers a 56 Kbps fax/modem port and a 10/ coke Mbps Ethernet port for flexible connectivity and, displays vide a 17 cathode-ray tube monitor for comfortable viewing. COMMERCIAL MODELS Acer Power (945GZ)The Acer Power 945GZ offers users high end features like Gigabit local area network and PCI Express X16 technology at value for money prices. Acer Power M8 Acer becomes the first in India to commercially launch the new Socket AM2 based AMD products offering the power of DDR-II SDRAM on AMD platform. Acer Power 335 Acer Power 335 is the Entry direct product for customers looking for Value machine with complete conditions Notebooks Acer was among the first to build notebooks with Intel Centrino mobile technology, liberating users to work witj wireless environments, offering wireless mobility for the new age road warrior.Acers laptops have revolutionary features that offer an staggering battery life, thermal management- more than nay other laptop offering. Acer TravelMate Series A range of the worlds most award wining notebooks, Acer TravelMate is designed to empower enterprises SMB and SOHO users with the ultimate in mobile computing performance. Available at every possible price point, and offering unmatched value through innovations like Disc Anti-Shock Protection System, Smart Card Security, and high-speed wireless capability t o name a few.Acer Ferrari Series This is the result of the victorious union with Scuderia Ferrari the Ferrari series of notebooks sport the patented Ferrari-Black& Red color, and offers sheer performance thats truly worthy of Ferraris passion and Acers technology. The various types of products in the notebook series are showcased below. TravelMate 2420 Series Rich entertainment with long lasting mobility Driven by an Centrino 1. 7GHz Processor, 14. 1 unspecific Screen XGA TFT Screen, 6-cell battery and wireless 802. 1b/g connectivity for long lasting mobility, the TravelMate 2428NWXCi is extremely rich in features. This trendy notebook is packed with Centrino Mobile technology, dual-channel memory, 60 GB huge storage- giving users everything they need for work and play for unrivalled value KEYFEATURES Pure portability- Weighing just 1. 40 kgs and measuring the surface of an A4 notepad, the TravelMate 3000 is easy to take from one meeting to another Centrino with 915 Chip orde r- The TravelMate 3000 adopts the new generation of Intel Centrino mobile technology- Sonoma Platform (915 hipset) Phenomenal battery power- Another first in the industry, Acer has bundled two batteries with the TravelMate 3000, delivering full-day performance for on-the-go users. Acer GridVista, an innovative software utility, boosts convenience and efficiency. Especially useful for making the most of 12. 1 WXGA wide-aspect LCDs, Acer GridVista automatically re surfaces open application windows to fit the screen, simultaneously SERVERS In the server category, Acer dominates the compliance and mid level space, which actually constitutes 90% of the total server market.Acer offers everything from basic data storage to full fledged enterprise solutions. Acer Altos Series Commercial users and enterprises derive unmatched value from Altos Servers and storage solutions. These ranges of servers accentuate reliability and manageability features, along with unrivalled flexibility in terms of implementation. For business applications that demand high performance, high availability and more flexibility, Acer Altos rack-mounted servers provide the ultimate solution. Under this type of product there are a large number of differentiated products. Some of which are as given below KEY FEATURES Scalability and Performance Provide excellent performance and scalability beyond 40TB in a exceedingly cost-effective SATA-based package for small companies. Consolidation Reduce the number of storage systems, maximize storage utilization, improve storage administrators productivity, and lower management costs. Application QoS chip in cache to specific applications and volumes to enhance performance. Configuration Flexibility Dedicate to specific mission-critical applications, deploy as part of a first SAN in small enterprises, or integrate into a tiered storage infrastructure for rchive, backup, or tape replacement in larger companies. Peripherals Acer Handheld PDAs These suppo rt a variety of mobile platforms and operating systems, giving customers easy access to their critical data. Streamlined and fashionable, Acer handhelds are available in two standard and wireless models for both work-related and personal tasks any time, any place. Acer Displays Acer offers a rainbow-spectrum of devices that suit all kinds of working environments and user needs, including TFT and LCD monitors, optical drives, projectors and multi-function drives. Acer ProjectorsAcers projectors bring you an dumfounding investment to satisfy all home entertainment and business needs. There are three different peripherals the Acer India Pvt. Ltd. is focusing on. They are the LCD monitors, the CRT monitors and the projectors. Some of them are explained below LCD monitors Acer AL900 Series LCD Monitor Benefits 5001 contrast ratio For strikingly vivid images Wide viewing angle Allows more enjoyment for more people Quick response time Offers dynamic graphics and advanced animated games VESA wall raise Allows easy mounting Kensington lock Secures your monitor from theft Built-in speakers For freedom from bulky boxes Auto- master Gives full-screen display Auto-adjustment Provides self-adjusting screen settings True color support Renders picture-pure viewing PROJECTORS There is a wide product range in projectors section which comprises of 1) Acer PD115 2) Acer XD 1150 3) Acer XD 1170D 4) Acer XD 1270D 5) Acer PD113 6) Acer PD725 7) Acer PD523 8) Acer PD523 All these have a common display system working with called the DLP system, and also all these products have the capacity of displaying 16. 7 million colors.They mainly vary in their computer compatibility, video compatibility, projection lens, projection screen coat (diagonal), projection distance, lamp life etc. RESEARCH DESIGN METHODOLOGY Research task Study the brand awareness of Acer India in the cities Bangalore, Chennai and Coimbatore focusing on the segments students, SMEs and working in dite. Research nature This project is a complete market query. Market look into is the only function that relates or links the organization to its market and in turn to its customers by first studying the consumer behavior which then helps in seemly planning accordingly.This is the valid information which allows the organization to identify and define the market related opportunities and problems. This information allows for the generation, refinement and evaluation of marketing activities. Regular market research and thorough study of the consumer behavior towards a companys products permits the organization to be on par with the changing consumer attitude towards their products. It thus facilitates monitoring the marketing performance and improved understanding of marketing as a business process. Research scopeThe scope of this market research can be divided into two major divisions which include Demographic segmentation In demographic segmentation, the market is divided into g roups on the basis of variables such as age, family life cycle, gender, income, occupation, education, religion, race, generation, caseity and neighborly class. Here the survey was taken by dividing the groups on the basis of age and occupation. The three main segment groups were college students, working profile (first and guerrilla job people) and the minor(ip) and Medium Enterprises (taking 40, 40 and 20 respectively).The age factor was also set to be between18 to 40 and throughout the survey care was taken about the age limit. The data was collected from college students belonging to professional, agricultural, textile and arts background. To name a few the different colleges include PSG tech, Kumara guru college of technology, Alliance business academy, Indian Institute of intend Management, Ohio University Christ college, Loyola college, Crescent Engineering college, Agricultural university( Coimbatore).This variety was chosen so as to find out if any new market segment or untapped market can be spotted. The working profiled people also includes professionals from companies like Accenture, Oracle, Travel Guru, Roots, Pricol, Numeric power systems and so on Geographic segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations, states, regions, countries, cities or neighborhoods. The survey was carried on in three different cities namely Bangalore, Chennai and Coimbatore.This was done in the intension of collecting information from two first tier cities where a large population already uses laptops and desktops. This was done to study the variation in the behavior and attitudes of these people and their inclination towards branded PC vendors. The choice of the two tier city Coimbatore was to study the perception of the laptops and desktops and their usage in the peoples mind. Also the perception of the different brands was noted with the main concentration on Acer products. This was done with the intention to explore the potential market there and their requirements.Research tool The research instrument used was a structured questionnaire covering the areas that lead to the solution of the objective. This includes measures like Acers market penetration, its visibility in comparison with other brands, awareness to their advertisements and promotions, the customer media habits, their perception towards Acer etc. Data compilation and analysis methodology The sample coat of three c was integrated and compiled in software called Statistical Package for Social Science (SPSS).This is comprehensive statistical software that includes the capabilities for data analysis, data management and programming which enables the analysts in generating decision making information quickly using powerful statistics. ANALYSIS BASIC ATTITUDES AWARENESS CHECK 1) Channel through which Acer was first heard geographically The means through which people came to know about Acer for the first time wa s noted. This helps in reengineering the channel that can be adopted to come in market. pic (Sample sizing 100 per city) TAB 1 Parameters/ Friends/relatives/ TV Newspaper magazine Internet Segments Associates Coimbatore 33% 11% 9% 9 % 10% Chennai 27. 3% 11. 1% 18. 2% 7. 1% 9. 1% Bangalore 27. % 13. 1% 17. 2% 19. 2% 8. 1% Demographically pic (Sample size 40, 2 0 and 40) TAB 2 Parameters/ Friends/relatives/ TV Newspaper Magazine Internet Segments Associates Students 33. 1% 16. 1% 12. 1% 12. 1% 8. % SME 21. 4% 7. 1% 19. 6% 14. 3% 10. 7% working profile 30. 0% 9. 2% 15% 10% 9. 2% BRAND VISIBILITY CHECK geographically knowingness of a brand can be created only when it is made visible to the people and especially to the potential customers. The three segments considered here shows varied visibility of the brand Acer. pic (Sample size 100 per city) TAB 3 NO Visibility Low visibility Average visibility trusty visibility Very good visibility Coimbatore 36% (36) 19% (19 ) 20% (20) 18% 18) 7% (7) Chennai 34. 7% (34) 17. 3% (17) 23. 5% 17. 3%(17) 7. 1% (7) (23) Bangalore 12. % (12) 30. 1% (28) 21. 5% (20) 30. 1% (28) 5. 4% (5) Demographically pic (Sample size 40, 2 0 and 40) TAB 4 Parameters/ No Low Average Good visibility Very good visibility Places visibility Visibility Visibility STUDENTS 32. 8% 15. 6% 23. % 20. 5% 7. 4% SME 27. 5% 23. 5% 19. 6% 23. 5% 5. 9% WORKING PROFILE PEOPLE 24. 2% 27. 5% 20% 22. 5% 5. 8% ADVERTISING AWARENESSgeographically pic (Sample size 100 each) Awareness towards Acers promotional activities pic (Sample size 40, 2 0 and 40) TAB 5 Parameters/ Places Seen Acer advertisements Seen Acer Promotions Coimbatore 51% 9% Chennai 53. 5% 16. 2% Bangalore 62. 6% 33. % The advertisements and promotional activities which come under the bottom line projects were checked if it contributed to the awareness. The Acer advertisements were detect by most of the people in all the three cities. just still on an average almost 50% of the crowd has not seen Acer advertisements which create a lot of gap for the brand in range people completely. The promotions which Acer conducts were also not noticed much by the people. On an average more than 70 to 80% of the people do not have any idea of the promotional activities done by ACER. DemographicallyAwareness towards Acer advertisements and promotional activities pic (Sample size 40, 2 0 and 40) Awareness of promotional activities pic (Sample size 40, 2 0 and 40) TAB 6 Parameters/ occupation Seen Acer advertisements Seen Acer Promotions Students 63. 7% 22. 6% SME 44. 6% 12. 5% running(a) profile 53. % 20. 0% THE MEDIA HABITS Geographically pic (Sample size 100 each) Demographically TAB 7 Parameters/ occupation MEDIATV MEDIA NEWSPAPER Students 65. 3% 50. 8% SME 46. 3% 42. % running(a) profile 61. 7% 65% pic (Sample size 40, 2 0 and 40) Media habitsnewspaper Geographically pic (Sample size 100 each) Demographically pic (Sample size 40, 2 0 and 40) Media habitsMagazine Demographically pic (Sample size 40, 2 0 and 40) pic (Sample size 100)TAB 8 Parameters/ occupation MEDIAMagazine MEDIA Internet Students 37. 9% 15. 3% SME 21. 4% 16. 1% Working profile 45. 8% 33. 3% Media habits cyberspace Geographically pic Demographically pic (Sample size 40, 2 0 and 40) 4) Visibility check through the number of visits to the retail outlets Geographically This check is mainly done to measure the visibility by the oftenness of visit to Acer retail outlets. The brand HP has the highest hit for the customer visit to retail outlets. Very less number of people has visited the Acer malls (the retail outlets) in all the three places. On an average much less than 10% of the sample have visited the Acer malls, which is very less to the 40% visit rate to the HP retail outlets. pic (Sample size 100 each) pic (Sample size 40, 2 0 and 40) Purchasing decision evaluating the product Geographically Since the awareness rate differs betwe en different cities the purchasing decision and the evaluation of the products may also vary. Before the purchase decision occurs there is a stage called the evaluation stage where people compare and examine the products of the brand they are aware off which finally leads to the procurement of the product. pic (Sample size 100) TAB 9 Parameters/ Word of Comparing Media Checking Seeing demo Places Mouth Specifications Offer Coimbatore 32% 71% 28% 22% 32% Chennai 25% 62% 27% 22% 32% Bangalore 38% 52% 26% 22% 28% Means That Facilitate the Purchasing Decision Demographic Segmentation Demographically pic (Sample size 40, 2 0 and 40) Purchasing decision can be influenced by a lot of factors which can totally change the buying pattern itself. When analyzed here on the basis of the demographic segments the inferences and major findings were as follows STUDENTS 35. 5% through equivalence specifications 12. 1% ledger of mouth & checking specification. 5. 6% checking offer & chec king specification. 5. 6% checking & media. SME 10. 7% Checking specification& comparing specifications 10. 7% comparing specification 8. 9% formulate of mouth 8. 9% word of mouth & checking specification 8. 9% word of mouth and checking offer WORKING PROFILE 20% comparing specification 12. 5% checking offer & checking specifications. 11. 7% checking specification & media 9. 2% word mouth & checking specifications BRAND PERCEPTION Geographically pic (Sample size 100) TAB 10 Parameters/ Places Acer sensed as an MNC brand Coimbatore 62% Chennai 67% Bangalore 71% Demographically pic (Sample size 40, 2 0 and 40) TAB 11 Parameters/ Acer perceived as an Segments MNC brand Students 42. % SME 17% Working people 40. 7% Rating the parameters concerned with the products of Acer Geographically Some parameters linked with the product of Acer were also asked to rank like quality, price, service, features and performance. Rating quality pic (Sample size 100) TAB 12 Parame ters/ Poor sportsmanlike Good Very good small Place Coimbatore 3. 1% 19. 4% 35. 7% 15. 3% 10. 2% Chennai 1% 11. 2% 43. 9% 18. 4% 12. % Bangalore 4. 3% 23. 7% 47. 3% 14% 4. 3% Demographically Rating quality TAB 13 Parameters/ Poor white Good Very good Excellent Segments Students 4. 1% 22% 42. 3% 13% 8. % SME 2. 0% 18% 38. 0% 22% 8. 0% Working profile 2. 5% 13. 6% 44. 1% 16. 1% 9. 3% pic (Sample size 40, 2 0 and 40) On an average all the three segments smelling that the qualities of Acer products are good. This comes somewhat 41. 5% of the population. Rating service pic (Sample size 100) TAB 14 Parameters/ Poor Fair Good Very good Excellent Places Coimbatore 7. 1% 25. 5% 36. 7% 13. 3% 1% Chennai 3. 1% 26. 5% 39. 8% 16. 3% 1% Bangalore 2. 2% 32. 2% 33. 3% 25. 6% O% Rating Acers serviceDemographically TAB 15 Parameters/ Poor Fair Good Very good Excellent Segments Students 5. 0% 33. 1% 35. 5% 16. 5% 0% SME 4. 0% 46% 30% 20% 0% Working profile 4. % 33. 4% 27. 3% 18. 8% 1. 7% pic (Sample size 40, 2 0 and 40) Rating price Geographically TAB 16 Parameters / Poor Fair Good Very good Excellent Place Coimbatore 2% 17. 3% 35. 7% 26. 5% 2. 0% Chennai 2. % 12. 4% 32. 0% 33. 0% 8. 2% Bangalore 4. 3% 9. 7% 28% 36. 6% 15. 1% pic (Sample size 100) Rating price Demographically Tab 17 Parameters/ Poor Fair Good Very good Excellent Segments Students 1. % 14. 6% 39. 8% 28. 5% 5. 7% SME 4. 1% 16. 3% 22. 4% 34. 7% 12. 2% Working profile 3. 4% 10. 2% 28% 33. 9% 10. 2% pic (Sample size 40, 2 0 and 40) RATING PERFORMANCE Geographically pic (Sample size 100) TAB 18 Parameters / Poor Fair Good Very good Excellent Place Coimbatore 2. 0% 10. 2% 33. 7% 29. 6% 8. 2% Chennai 2. 0% 7. 1% 37. 8% 34. 7% 5. 1% Bangalore 3. 3% 30. 4% 22. 8% 34. 8% 2. % Rating performance Demographically TAB 19 Parameters/ Poor Fair Good Very good Excellent Segments Students 3. 3% 16. 3% 39% 28. 5% 3. 3% SME 4. 0% 12. 0% 26. 0% 38. 0% 8% Working profile 0. % 17. 1% 26. 5% 35. 0% 6. 0% pic (Sample size 40, 2 0 and 40) RATING FEATURES Geographically pic (Sample size 100) TAB 20 Parameters / Poor Fair Good Very good Excellent Place Coimbatore 2. 0% 10. 2% 38. 8% 21. 4% 11. 2% Chennai 1. % 3. 1% 41. 8% 29. 6% 11. 2% Bangalore 5. 4% 20. 7% 30. 4% 28. 3% 8. 7% RATING THE FEATURES Demographically TAB 21 Parameters/ Poor Fair Good Very good Excellent Segments Students 3. 3% 13. % 45. 5% 22. 8% 4. 9% SME 2. 0% 10% 22. 0% 36% 18% Working profile 2. 6% 10. 3% 34. 2% 25. 6% 12. 8% pic (Sample size 40, 2 0 and 40) DEGREE TO WHICH ACER PRODUCTS ARE RECOMMENDED Geographically pic (Sample size 100 each) TAB 22 Parameters/ Def. not Not sure Probably not Would belike Would def. Places Coimbatore 1% 38% 10% 42% 9% Chennai 2% 38. 4% 8. 1% 42. 4% 9. 1% Bangalore 6. 1% 19. 2% 7. 1% 51. 5% 16. 3% Demographically TAB 23 Parameters/ Would def. not Not sure Probably not Probably would Def. would Segments Students 4% 36. 3% 10. 5% 45. 2% 4. 0% SME 1. 8% 23. 3% 3. 6% 53. 6% 17. 9% Working profile 2. 5% 32. % 8. 3% 40. 8% 15. 8% pic (Sample size 40, 2 0 and 40) On an average 46. 5% of the people would probably recommend Acer products to his/ her friends/ associates or relatives. About 30. 7% of the people on average are not sure if they would recommend and around 12. 55% of the people would definitely recommend. Demographicallyconsideration set for Acer desktops Frequency of people having Acer in their consideration set STUDENTS 31. 5% were sure that duration making decisions they would consider the Acer products. SME Around 50% of the people would consider Acer while making purchase decisions Working profile About 41. 7% of the people would consider Acer during purchase decisions. pic (Sample size 40, 2 0 and 40) Acer notebooks in the consideration set Geographically pic (Sample size 100 each) TAB 24 Parameters/ Places Acer desktops Acer notebooks Coimbatore 35% 56% C hennai 36. % 55. 6% Bangalore 46. 5% 52. 5% Demographically pic (Sample size 40, 2 0 and 40) STUDENTS 47. 6% were sure that while making decisions they would consider the Acer notebooks. SME Around 58. 9% of the people would consider Acer notebooks while making purchase decisions Working profile About 59. 2% of the people would consider Acer notebooks during purchase decisions. Preference setAcer desktops GeographicallyAcers share in the pick set of the people TAB 25 Parameter/ First perceptiveness piece preference Third preference Places Coimbatore 10% 30% 60% Chennai 9. 4% 28. 1% 62. 5% Bangalore 17. % 41. 2% 41. 2% pic (Sample size 100 each) TAB 26 Demographically Parameter/ First preference Second preference Third preference Places Students 60. 6% 33. 3% 6. 1% SME 46. 2% 38. 55 15. 4% Working profile 48. 8% 34. 1% 17. 1% pic (Sample size 40, 2 0 and 40) Preference for notebooks Geographically pic (Sample size 100 each) TAB 27 Parameters/ First preferen ce Second preference Third preference Places Coimbatore 10. % 57. 9% 31. 6% Chennai 12% 36. 0% 52% Bangalore 27. 3% 29. 5% 43. 2% DemographicallyAcer notebooks in preference set pic (Sample size 40, 2 0 and 40) TAB 28 Parameter/ First preference Second preference Third preference Places students 52. 8% 30. 6% 16. 7% SME 45. 5% 36. 4% 18. 2% Working profile 39. 4% 44. % 20. 9% FINDINGS The general attitudes and awareness of the brand Acer is analyzed Channel through which Acer was first heard of Geographically People came to know about Acer products and brand to a greater extent from friends/ relatives / associates which contributes to about 30% in each city on an average. Newspaper awareness contributed to around 14. 8% and magazine contribution was around 12%. Demographically Students came to know about Acer through friends /relatives / associates which contributed about 33. 1%. About 12. % each through newspaper and magazine. Nearly 17. 8 % of the people have no t heard of Acer. SME came to know about Acer through friends / relatives and associates to about 21. 4%. Newspaper contributed to about 19. 6% and magazine to about 14. 3% to the awareness of Acer for the first time. 25% of the people have not heard about Acer. Working profile about 30% contribution was due to friends / relatives / associates. 15% contribution by newspaper. About 23. 7% of the people have not heard of Acer. Brand visibility Index Geographically The visibility index from the analysis is Coimbatore 2. 41 Chennai 2. Bangalore 2. 65 This indicated that Acer as a brand lies between low and average visibility zone. Demographically The visibility index is Students 2. 54 SME 3. 45 Working profile 2. 58 This indicates that Acer has low visibility for the student and working profile segment. It has average visibility in the SME segment Awareness towards Acer advertisements and promotional activities Geographically On an average 55. 6% of the people have seen Acer a dvertisements taking all the three cities in to consideration. Acer promotional activities were not noticed in a very negligible pattern. Coimbatore only 9% of the people have noticed an Acer promotion. Chennai around 16. 2% have seen Acer promotions Bangalore about 34. 3% of the people have noticed Acer promotional activities. Demographically Acer advertisements Students 63. 7% has noticed Acer advertisements SME 44. 6% has noticed Acer advertisements Working profile 53. 3% has noticed Acer advertisements Acer promotions Students 22. 6% has noticed Acer promotions SME 12. 5% has noticed Acers promotional activities Working profile 20. 0% has noticed Acers promotional activitiesNumber of visits to Acer retail outlets (in the past six months) Geographically Coimbatore On the whole HP has the highest count of about 44% Visit to Acer retail outlet is 1% Chennai Again HP being the highest with about 33. 3% of visit About 6% of the people visited Acer retail outlets Bangalore HP with 21. 2% is again the highest hit. About 19. 2% visit to Acer retail outlets. Demographically Students On the whole HP has the highest count of about 44% Visit to Acer retail outlet is 1% SME Again HP being the highest with about 33. % of visit About 6% of the people visited Acer retail outlets Working profile HP with 21. 2% is again the highest hit. About 19. 2% visit to Acer retail outlets. Measures that people undertake before their purchase decisionevaluating the product Geographically Coimbatore 71% purchases occur by comparing specifications 50% purchases also happen by comparing specification and checking offers 32% word of mouth Chennai 62% purchases occur by comparing specification. 45% purchases through comparing specification and checking offers. 27% through media 32% seeing demoBangalore 52% comparing specification 38% word of mouth 30% comparing specification and checking offers 26% through media Demographically Students 35. 5% of t he purchases through comparing specifications 12. 1% through word of mouth 5. 6% each through checking offer and comparing specifications SME 10. 7% of purchase through comparing specification and checking Offer 10. 7% only comparing specification 9% each through word of mouth & checking offer, word of mouth & Checking specification and checking specification and seeing demo. Working profile 20% of the purchase through comparing specification 12. 5% through checking offer & comparing specification 11. 7% checking specification & media BRAND PERCEPTION CHECK apprehension linked with the brand name Acer is still perceived to be in collaboration with Wipro. So it is giving a perception of a national brand amongst most people. Geographically Coimbatore only 62% of the people are aware that Acer is an MNC Chennai 67% had the awareness Bangalore 71% of the people knew that Acer is an MNC. Demographically Students only 42. 5% perceive Acer as an MNC SME only 17% of the SME percei ve Acer as an MNC Working profile 40. 7% perceive Acer as an MNC. Perception on the product parameters An index is got from the analysis which gives the quality index in the three different cities. This is done on a scale of 1 to 5 indicating where the parameter actually lies. Quality Geographically Coimbatore 2. 56 Chennai 2. 84 Bangalore 2. 65 From the above data it is sluttish that Acer quality vice it lies in the fair zone but far towards good. Demographically Students 1. 9 SME 2. 8 Working profile 2. 72 Students perceive Acers quality to be fair. both(prenominal) SME and working profile perceive Acers quality to be good. Service Geographically Coimbatore 2. 22 Chennai 2. 41 Bangalore 2. 42 From the above data it is clear that Acer quality vice it lies in the lower fair zone. Demographically Students 2. 43 SME 2. 38 Working profile 2. 05 The weighted average shows that the service of Acer perceived by the three different segments is invariably fair. Price. Geogr aphically Coimbatore 2. 55 Chennai 2. 87 Bangalore 3. 06 From the above data it is clear that Acer quality vice it lies in the fair zone in Coimbatore and far towards good in Chennai.In Bangalore price vice perception for Acer is good Demographically Students 2. 9 SME 2. 69 Working profile 2. 9 The data above shows that the price of Acer products is perceived to be good invariably in all three segments. Performance Geographically Coimbatore 2. 77 Chennai 2. 88 Bangalore 2. 60 From the above data it is clear that Acer quality vice it lies in between the fair and good zone. Demographically Students 2. 82 SME 2. 98 Working profile 2. 86 The data shows that the performance of Acer products is perceived to be in between fair and good but more inclined towards good. Features Geographically Coimbatore 2. 75 Chennai 3. 01 Bangalore 2. 71 From the above data it is clear that in Coimbatore and Bangalore Acer quality vice it lies in between the fair and good zone. In Chennai it lies in the good zone. Demographically Students 2. 829 SME 3. 22 Working profile 2. 92 The data shows indicates that students and working profile perceive the features of Acer products to be in between fair and good. The SMEs perceive the features of Acer products to be good. Degree to which Acer products are recommended GeographicallyTaking the weighted average mean into consideration and rating the different parameters on the scale of 1 to 5 people feel that Coimbatore 3. 2 Chennai 3. 15 Bangalore 3. 49 The respondents feel that they would probably not recommend Acer products to their friends / relatives / associates. Demographically Students 3. 05 SME 3. 625 Working profile 3. 35 Students and working profile people feel that they would probably not recommend Acer to their known ones. SMEs response lies in between probably not to probably would and more inclined towards probably would.Checking if Acer desktops falls in the consideration set and in the preference se t Geographically Coimbatore 35% people considers Acer desktops while they are considering buying one. But when it narrows down to the preference set out of the 100 respondents only 30 respondents preferred Acer desktops and their preference level in the scale of 1 to 3 is 1. 5. This represents somewhere between third and secant preference. Chennai 36. 4% of the people have Acer desktops in their consideration set when they are to buy desktops. But it comes to the preference set the response is 1. 68 in the scale of 1 to 3. That is it somewhere between third and arcminute preference. Bangalore 46. 5% of the people consider Acer desktops when they plan for a purchase but their preference level in a scale of 1 to 3 is 0. 629. That is even below third preference. Or could be taken as a few people prefer Acer desktops as their third preference. Demographically Students 31. 5% of the people feel that they would consider Acer desktops when they go for a purchase. Out of which whe n it comes to the preference set only 33 responses were there. In the scale of 1 to 3 it lays around 1. 5 which indicates their preference lies between third and second preference. SME Around 50% of the respondents would consider Acer desktops while they decide a purchase. In the preference set only 13 responses where there and their preference lies between third and second preference more inclined towards second preference. Working profile About 41. 7% would consider Acer desktops when they go for a purchase. Out of the consideration set only 41 responses preferred Acer desktops. Their preference lies between third and second preference (1. 68) in the scale of 1 to 3.Checking if Acer laptops falls in the consideration set and in the preference set Coimbatore 56% people considers Acer laptops while they are considering buying one. But when it narrows down to the preference set out of the 100 respondents only 19 respondents preferred Acer laptops and their preference level in t he scale of 1 to 3 is 1. 789. This represents somewhere between third and second preference. Chennai 55. 6% of the people have Acer desktops in their consideration set when they are to buy laptops. But it comes to the preference set the response is 1. 6 in the scale of 1 to 3.That is it somewhere between third and second preference. Bangalore 52. 5% of the people consider Acer laptops when they plan for a purchase but their preference level in a scale of 1 to 3 is 1. 8. That is even below third preference. Or could be taken as a few people prefer Acer desktops as their third preference The preference fro an Acer laptop, on the whole is between third and second preference and more towards third preference. That for Acer laptop is also between third and second preference but inclined more towards second preference. Demographically Students 47. % of the people have Acer notebooks in their consideration set out of which only 36 people have it in their preference set and their rank ing for preference in the scale of 1 to 3 is 1. 638. this indicates that their preference lies between third and second preference inclined towards second preference. SME 58. 9% of the respondents say that they would consider Acer products but their preference level in the scale of 1 to 3 is 1. 7, heading towards second preference. Working Profile 59. 2% have Acer in their consideration set and their preference level in the scale of 1 to 3 it lies at 2. 1 indicating that working profile people have Acer notebooks as their second preference. CONCLUSION The awareness of the brand Acer is average which is due to the low visibility of the brand to the customers. There is not enough advertisement and promotional activities that is undertaken to boost the brand. There must be a lot of investment made make the brand more visible. This will help the brand to build itself strong. The channel through Acer became aware to many people is through word of mouth. But to some extent even throug h internet and newspaper. There must be another research conducted to check if the word of mouth propagation is ctually causing a positive reinforcement or negative reinforcement. There are about 20% of the people who have not heard of Acer. The amount of advertisements and promotions that we undertake is also comparatively low and it is not being noticed much. This is in turn affecting the visibility of the brand compared to the other brands that really mettle a great amount of advertisements even being a new entrant in the market. This also is leading to the relatively low number of visits to the Acer retail outlets though having the highest network. Acer is also being perceived still as a national brand which is in collaboration with Wipro.People are not sure if Acer is an Indian or a foreign brand, which actually creates a wrong vibration in the purchase decision mountain range of the customers. SUGGESTIONS / RECOMMENDATIONS First thing that we need to do is change that percep tion and project ourselves as an MNC with the Indian emotions filled in it. We need to target our customer segment properly and advertise our product and brand We must focus on the other means of throwing light on the band like TV commercials, internet banners and magazine printed ads because the amount of people with media habits as TV, newspaper, internet is really huge. Acer has to be made awareness first regionally and then nationally. Tying up with educational institutions will increase the awareness and also the leads. Acer needs to redefine its target segment as to which is potential. The segment suggested is SMEs and college students. Acer needs to set its target properly and focus Advertisements to hit them especially the TV commercials. Designing gift offers and vouchers with the product also will help a lot to redact the attention of the customers. Online banner Advertisements can be designed and can be displayed on the widely used sites especially in messengers lik e Yahoo and Google talk. Popup inviting users to infix in online survey can be designed and implemented so that the perception of the people can be known periodically. Huge hoardings with the endorsed celebrity can be designed and put o places where are forced to see such as in the signals, near direction boards, outside famous malls, on road dividers etc. Service and support is one factor which has to be worked out properly. Providing good incentives and schemes to the dealers as Acer in India will help a lot as it is still a push product. Sponsoring for big events like the filmy events which happen and also sport. APPENDIX Dear RespondentI am a student of Ohio University, Christ College carrying out a research project titled brand awareness and consumer perception of the branded PC vendors. I gather up you to kindly fill in this questionnaire. All the information provided by you will be strictly confidential and will be used only for faculty member purposes. Please put a ti ck mark or circle the bullets where ever necessary. 1. Do you own a Personal Computer / Notebook? Desktop Yes If yes, which brand? ____________ No Notebook Yes If yes, which brand? ____________ No 2. Which brand would you prefer to buy while buying a desktop or notebook? (HP, Lenovo, Acer, Dell Inc. Toshiba) 2. (a) Desktop ( rate your preference) Rank 1 2 3 Brand Reason 2. (b) Notebook ( rate your preference) Rank 1 2 3 Brand Reason

Diploma in Medical Laboratory Technology

DMLT Q1. Full Form of DMLT? Ans. Diploma in health check science lab Technology. Q2. Duration of the Course? Ans. Duration of DMLT course is 2 years. But each college has different duration for Example Grant aesculapian College has 1 1/2 duration. Q3. Which Institute in Mumbai provides DMLT? Ans. DMLT Courses are offered by colleges, universities as well as hospitals. The hospitals are usually affiliated with a college or university. 1. Kishinchand Chellaram College(Churchgate). 2. Ghanshyamdas Saraf Girls College Of Arts & Commerce(Malad). . Institute Of Medical & Paramedical Sciences(Dadar). 4. Bombay Para Medical Institute(Chembur). 5. ST Johns Paramedical College(Dadar). 6. Grant Medical College(Byculla). Q4. Eligibility and Fees Structure. Ans. HSC passed or equivalent examination from a recognized university or board. Q6. Advantage and Earning and Disadvantages Ans. The salary of clinical laboratory workers ranges from Rs. 6,500 Rs. 10,000 per month in hospitals and clinics . Career Options The career of lab worker depends on academic and technical skills.A certified medical laboratory technician whitethorn find a challenging career in a hospital, private laboratory, blood donation centers and doctors office. A technician can become a technologist through further education and work experience. science laboratory technologists can assist the doctors in taking samples, centrifuging, making slides, using specified stains with proper guidance. tune opportunities are also available in research laboratories and military service. Scope The laboratory engineering today is far more complicated than the laboratory technology of ten years back. As new discoveries advance cientific knowledge, the technologists role will continue to change and expand. Even now, we can see the impact of future tests that may be developed for diagnosing such health problems as cancer or genetic disorders. Student of DMLT course gets numerous employment opportunities in laboratorie s throughout the country. The demand for lab technician has increased and India is slated to become one of the largest single country markets for Lab technicians overseas. The huge size of Indias populace and the sustained rapid scotch growth the country is experiencing continues to create huge demand for better health care.Q7. Admission Procedures Ans. Any 10+2 pass student can lend oneself for the course. Their is no entrance exm for DMLT Q8. Types of Course Ans. 1. Diploma in Medical Laboratory Technology (DMLT) 2. Bachelor of Medical Laboratory Technology (BMLT) 3. M. Sc in Medical Laboratory Technology Q9. Course Content of DMLT? Ans. First SemesterCommunication Skills in English Basic Computer Skills I Basics of Anatomy Basics of Physiology Fundementals of Medical Laboratory Technology Second SemesterBasic Haematological Techniques Haematological Disorders Basics of BiochemistryLab Reagents, Instrumentation and Techniques General Bacteriology I Systemic Bacteriology I Thir d SemesterImmunology, Serology and Parasitology I Mycology, Virology and Quality guarantee I Carbohydrates and Lipids Proteins and Diagnostics Enzymology Blood Transfusion Techniques I Blood Bank Procedures and Haemolytic Diseases of the Newborn I Fourth SemesterLiver and Renal Function Tests, Hormones and Tumor Markers Electrolytes, caustic Base Balance, Factors in Haemoglobin Syntheses Automation Histotechnology and Cytotechnology Examination of Body Fluids

Foundation of Leadership Essay

How do leaders of today become what they are now? What experiences did they gone through in stabilizing their foundations of good and ideal leadership? There are just too many aspects in life that willing postage you to become an efficient leader. Every experience, person you will meet, and their ideals will contribute to create a leader out of you. 1. Create a diagram that demonstrates the interplay of your life. Include the aspects that you think are master(prenominal). The diagram shows how an individual gain his skills and acquaintance through social interaction.Personal experiences teach an individual what to do and what he will become in the forthcoming. The relationship and interaction with the people around you mold and stabilize your character. The work and experience that you have or have been engaged in will create the kind of leader you are or toilet be after surpassing circumstances and pressures. Your goals and desires will determine how far you can go. 2. What p rinciples surfaced to you from your readings of Synchronicity? To what extent have you practiced any or every of the disciplines in the context of your personal life?Synchronicity, a book written by Joseph Jaworski, also discussed about important insights in leadership. He presented the value of servant leadership wherein in an organization an individual is after the group instead of ones self interest. Servant leaders should know how to listen, empathize, be aware, heal himself and the members, conceptualize, foresee, persuade, commit, and build his community. Servant leaders should also know how to keep the harmonious relationship among members. From my own experience, I have proven that servant leadership works.A leader who values the group members and their opinion has too far to go in leading. Listening, empathy and awareness are very important. Moreover, respect is also being gained in return. You can also expand and develop ideas through brainstorming. Jaworski also discus sed the importance of advance planning and conceptualizing. You will be able to estimate and assume future up to nowts and circumstances, enabling you to know what to do or avoid in the future. Learning from the past is also important, past experiences can be ones kind in decision-making.Leadership skills can be developed and improved through ones knowledge and experiences. Different styles can be used depending on the situation for a more than efficient results, only proper decision-making should be done wisely. To be knowledgeable and ideal leader, explore the world and learn more things in life. Be responsible. 3. Locate one or more websites and journals that explore leadership traits and styles, and discuss management and leadership. A group of researchers led by Kurt Lewin, conducted an try in order to study and identify specific types of leadership.In result, the group established three major types the undemocratic leadership (autocratic), Participative (democratic), and delegative (laissez-faire). (Kendra Van Wagner) In authoritarian leadership, clear expectations of all the details is provided such as what, when, and where something should be done. Leaders decide independently with a little contribution from the rest of the group, or even nothing at all. In this type of leadership, less creativity in decision-making is being formed by the group.However, it is applicable in situations wherein there is minimal time for group discussion or when the leader is the most knowledgable and reliable member of the group. (Kendra Van Wagner) Participative leadership allows everyone to take part in the discussion and decision-making processes and is guided by the leader. The output of the work lead by democratic leaders is more creative. Members are being more motivated and creative as the leader win them to participate, but preserve the final decision to him.(Kendra Van Wagner) Members under delegative leadership work independently with a little or no guida nce at all from the leader and leave decision-making to the rest of the group. On the other hand, this style can be useful for members that are highly competent in an heavens of proficiency, but frequently results into weakly defined roles and lack of enthusiasm. (Kendra Van Wagner) Leadership goes hand in hand with management. Though the two are inseparable terms, it is important to know the distinction between them.Leadership deals with the concept and rationale fleck management is into the logistic details such as who, when and when. Leaders direct the organizarion while managers handle the process towards a certain goal. Leaders motivate others to go beyond their limit and explore whereas managers make others do what they need to do. Managers are center on present circumstances leaders conentrate on conceptualizing and foreseeing. Leaders plan managers make things done. They have different jobs and responsibillities, yet the two are directly coupled to each other.How can you plan for the future and lead if you dont know how to manage and work things out? (Webb)Works Cited Jaworski, Joseph. Synchronicity The Inner bridle-path of Leadership . Berrett-Koehler Publishers 1st ed edition , March 1996. Kendra Van Wagner. Leadership Theories. 2007. About. com. 26 September 2007 . Webb, Bert. My Two Cents Leadership vs. Management. 26 September 2007 .

Dialog in a cafeteria near the office of Victoria and Abigail

One Saturday afternoon in a cafeteria near the office of capital of Seychelles and Abigail, they scheduled themselves to unwind and take a look to what really is going on in the realm they are into. Abigail unconsciously uttered what tremendous thoughtfulness that is happening around her in the office and she simply takes into account the attitude of being diddly is scattered in their working area, As I plug into my officemate, I cant help but just listen to the papal bull topic they are apt to You know, that was so rampant in the surroundings that we have, isnt it? capital of Seychelles shows her feelings as she grabs her cup of coffee.The two girls relate with each other as they ex castrated insight as regards to the huge fuzz of diddlysquat thing. Abigail exemplify You know girl, the thought of being bullshit lies on the fact that it is beyond the lies that we make, it is more alarming because you are doing beyond what you think is true What you convey Abigail? What I am trying to embark here is that the verity that you lie, you actually knew that you are doing the wrong thing but it is different when you are public lecture active something without caring whether it is factual or not Abigail expounds as she has a second thought behind her mind what is Victoria is thinking roughly.What are you thinking about? Abigail asked. Victoria responded, Well, nothing besides the realization of what you are trying to implore. In actuality Victoria, it is more alarming than we think how being bullshit destruct champions personality, Abigail is provoking the feelings of Victoria towards the subject matter. You know girl, the air in our environment in the office is very unscrupulous Victoria is earreach intensely to what Abigail is about to share. Abigail continues, One of my officemates is claiming that she is rich and to the point that she is performing like a real oneReally, how come you say that? It was quite obvious that she is not and she is just maki ng a bullshit gesture. You know, there were times that we are just talking about our experiences in the office as we handle our thickening and answering their queries, all of a sudden she will make a huge fuzz out of nowhere about her new condominium. Abigail added, Its not that we are envious of her but obviously, it is not related to the topic most especially, we are all aware that it is not true and she is just acting like a rich fellow That was terrible Victoria reacted.Absolutely, thats why we usually get annoyed of her actions Abigail really wanted to hear Victorias insights as to the matter of bullshit because in the realm they are distressing, it is quite everywhere and everybody is getting into the angle of the phenomenon. As the conversation of the two becomes intense, they did not notice that they spend almost two hours just tackling what bullshit in their eyes is. Of course, the subject matter is truly controversial because we can never cut through the fact how we usu ally use such word to our daily encounters in our lives.Going back to the cafeteria where Abigail and Victoria are exchanging their views, Victoria cannot take holding her emotions and reacted completely to what was Abigail is talking about earlier. She never hesitated to counterfeit what was Abigails scrutiny in relation to bullshit measures. I agree with you when you say that it happens in our nature nowadays that bullshit is everywhere and we cannot do anything sometimes even if we condemn the act, Victoria uttered.Abigail is listening on what Victoria is about to take note. Bullshit was established in the context of the discourse and not in intentions of the verbalizer per se Victoria exemplifies as she eagerly expound what she is thinking as Abigail is talking earlier. Abigail is listening attentively to Victoria as she sips her coffee, accordingly she reacted what views you are apt to when you mention that it is in the context of the beholders speech and not in the intention of the speaker that bullshit arises? Victoria act in response consider the norms of politics as those in empowerment consistently delivering how their nations are coping with the tremendous change in this time and age, however they fail to take a look on several issues of corruption that tends to depreciate the stability of their nation. The bullshit context of the authoritys approach to changing nation despite their unintentional gesture was quite dishonest and considered a bullshit act. Parallel to this, acting inappropriately by holding into corruption was undeniably unprincipledIt seems that the two girls are showing their perception to the phenomenal acts of being bullshit. Indeed, the different approach that they believed in truly depicts a sense of formulating a specific theory towards the anomaly of being bullshit. Abigail is wondering how deep Victorias attitude towards their subject matter. She cannot hide in her national self if at some point in her conversation with he r friend that their views meet. It is good to take note the buzz about being bullshit nowadays, may it be on the fact that you acted the wrong and unaccepted way or the fact that your views contributes on being a bullshit material.Either way, the theories at hand qualification contribute to the understanding of what this is all about. As the two girls continues to talk about what they encounter in their work and in the nation that they belong, they cant draw a blank themselves to weigh who has the most reasonable consideration to what they are talking about. Abigail insisted that by being bullshit, it come to light the fact that you neglect what is true and believe in yourself that you are doing the right thing even if you just decoded what really is true and what is not.On another account, Victoria uttered that it goes with the content of what you say that makes person a bullshit one. Unintentionally we do and say things which are oppose to our norms but we do not intend to soun d like bullshit but by not controlling our selves, we make project such attitude. In realism, the perception of Abigail matters a she define bullshit by being neglect able of what is right and wrong. It has been express that it is most dangerous to be bullshit than to make lies and this is what Abigail shares to her friend. As they exchanged their views, the girls got enlightened by their topic and they just bonded all night long.

Christian Theology in A Good Man is Hard to Find Essay

A Good Man is Hard to come up by Flannery OConner reflects the Christian whim that point the most marvellous of mountain can be recipients of Gods grace. The grandma and the Misfit, both bad in their take ways, are each unlikely and undeserving recipients of grace. According to Christian theology, humans are granted salvation finished Gods grace, which can be bestowed upon to even the most unlikely.The grannies and the Misfits moral codes they live by that affect their actions, decisions and perceptions. The term moral doesnt necessarily mean good, but is simply the way people choose to live their lives. At first it seems as if it is the Misfit who lacks guidance as he continuously murders people. It is the gran whose moral code is weak and inconsistent. She has built her morality solely on what she believes make people good. She pays a great amount of attention in being a lady, repeatedly deceives her family, and lacks a clear bandstand on the world around her. She boas ts about her love for Christianity, but does not seem to be able to pray when she finds herself in crisis. She even begins to question the situation and divinity of Jesus. It is clear the grandmother is not sincere and aware of her actions. The Misfit has a strong and consistent moral code. The Misfit believes that the punishments he received from his experience of being a convicted criminal were always disproportional to his crime, and the crime doesnt even matter at the end.He also shows a genuine curiosity about faith. The grandmother accepts faith unquestioningly while the Misfit challenges these beliefs and thinks deeply on how he should follow them or not. The Misfit has chosen to live under his assumption that religion is pointless and goes with his own belief No pleasure but meanness. (OConner 941). The Misfit besides wishes he was present to see Jesus rise from the dead so he could kip down the events were factual. It is open-and-shut the grandmother in A Good Man is H ard to Find lies to her grandchildren, manipulates her son, and makes several remarks as to why thepast times have superiority to the present. She believes she is chastely superior to those younger than her. She also believes she has the right to judge the goodness of others and tell them how to live their lives. The grandmother seems quite oblivious to reality as she heads the family to somewhere completely different than where she thought they were. The tragic wreck was all due to the grandmothers ignorance. Towards the nett moments of her life, she instructs the Misfit to pray, disdain the fact she lacks the sincere qualities herself necessary to form a prayer. As she grows afraid of what will happen to her, she agrees with the Misfit and changes her mind about Jesus rising from the dead.Her doing so reflects she is confused and unsure of her beliefs making her a very unlikely recipient of grace. The Misfit is an unrepentant murderer who finds no pleasure in anything but mea nness. He shows no remorse for his actions. The Misfit was aware of Jesus being crucified, but tangle that he would have had to see it to believe it for sure. Both constitutions show habitual sins and ultimately are each undeserving recipients of grace. Even people like the grandmother and the Misfit have potential to be saved by God, according to Christian Theology. The grandmother experiences a moment of grace after the Misfits wish to k without delay for sure what Jesus did and didnt do. Her head clears momentarily and she says Why youre one of my babies. Youre one of my own children (OConner 948). This suggests that the grandmother is realizing that they both are of the alike(p) kind. Given the circumstances, her comment seems pretty insane, but this is the grandmothers clearest moment in the theme. She shows compassion which implies that God has granted her grace however before she is triggerman by the Misfit.The Misfit too, is open to grace at this moment. He claims earl ier in the story in that respect was no pleasure but meanness in life, and now denies there is any pleasure in life at all after killing the grandmother. All his killings have quit giving him happiness, suggesting that he, too, may nurse the possibility to change. A Good Man is Hard to Find has a strong, somewhat harsh portrayal of religion. The characters in this story are both modify and their faith is altered. The Christian idea of moments of grace in this story apply to real life. It is believed among many Christian followers that Gods grace is very powerful, unlike any other human could give to another. Most people misunderstand this and think that blessings are granted upon those who do good works andpunishments through bad works.The use of grace has nothing to do with any kinds of works, which is where most people are mistaken. Rather, the principle to the Christian theology of grace is recognized in the bible by Solomon. He said it is vain to judge God on matters of good or bad works. God can surely do as he pleases and His ways are opposite of mans ways. Solomon says There is vanity that is done under the earth that there be just men, unto whom it happens according to the work of the wicked again, there be wicked men, to whom it happens according to the work of the righteous I said that this is also vanity. (Ecclesiastes 514)This quote suggests that despite the actions one may do, it is up to the grace of God that determines what that person deserves or does not deserve. The use of grace is all part of Gods final cause for humans. No matter how many men judge a person, it is only Gods judgment that determines who receives grace. The grandmother and Misfit have been awarded the positive aspects of grace, which is not myrmecophilous on works of any kind. According to Christian theology, humans are commanded to be righteous and not evil. It says in the bible that God loves his creations so intensely he gave his only son to die for all human sins, wh ich was a big question mark for the Misfit. If only he had known for sure peradventure he would have never committed the immoral crimes he did. If the Misfit would have only known that according to Christian theology, all humans are apprenticed by Gods divine grace no matter what deeds that have been done on earth, he would have made wiser decisions. If only the grandmother had been shot every day all of her life, according to the Misfit, would she have been a better lady.When thinking of Christian theology, one would agree it just pertains to religion and God. Theology is the study of religion, and Gods relation to the world. Theology is based upon the Old and New Testament in the Bible, as well as diachronic traditions practiced by Christians. It has been practiced for thousands of years. People have always tried to make justifications to argue, examine, clarify, defend or promote Christianity. The Misfit seems to know most aspects when it comes to the Christian religion, as he talks about all of Christs works in the story. The way he viewed Christian beliefs was all an outcome on how he lived his life. Our concepts about the divineinform our lives more deeply than most people can trace. Whether God is viewed as distant or near, as gracious or capricious, as concerned or apathetic, the conclusions we reachwhether the result of careful reflection or negligent assumptionsguide our lives. (Kapic 1) The way people live their lives depends on an individuals belief about theology and the way God relates to the world. It is the beliefs people choose to accept that ultimately guides everyday lives.Whether people choose to accept or deny that there is a God, it is all based on individual experiences and beliefs. The grandmother seemed to have thought she knew all about Christianity, but judging by her actions, it is clear she did not genuinely live righteously. There is no factual evidence that Jesus is real, but many have come to receive grace in their final mome nts, as shown in A Good Man. Believers of Christian faith are thought out to be hypocritical and this stereotype fits the grandmothers character in A Good Man Is Hard to Find. Just like the grandmother and Misfit in the story, it is grace that enabled them to come to Christ sincerely.The final lines in the story depict both the grandmothers and Misfits realizations as if they have received answers to all questions about life. A Good Man is Hard to Find reflects the Christian theology of grace. The grace of God is a gift, and if willing to accept it, even when undeserving, humans can be granted salvation like the grandmother was. The grace of God has been shown not to bestow upon the mere form of actions, but onto ones who are open to Christ, according to A Good Man Is Hard To Find. flora CitedNew King James Version. Thomas Nelson, Inc., 1982. Print.Kapic, Kelly M. A Little Book for New Theologians. InterVarsity Press, 2012. Print. OConner, Flannery. A Good Man Is Hard to Find. The W riters Presence. Bedford/St. Martins Fourth Edition, 2003. 931-943. Print.

Ruther-Fraud B. Hayes

Hayes was never a solitary, a boy of moods, wrote biographer H. J. Eckenrode. He had no seasons of exaltation followed by depression All his life he liked society and shone in it in a modest way non sparkling, not brilliant, but pleasing, satisfying. He had a gift of friendship and most of those he love in youth he loved in age. As a young man, however, Hayes went through a period of great inner tension, which he himself attributed to a fear that he would one day lose his mind, as some relatives, on both sides of his family, had done.Overcoming this fear, he matured into a relaxed, easy-going fellow, a good conversationalist, and a keen observer of human nature. He genuinely loved people and was interested in their thoughts and problems. When travelling by train, he invariably sat in the smoking car, eager to strike up a conversation. He had a remarkable memory for the names and faces of the most casual acquaintances. As a politician he respected the opposition and welcomed constr uctive criticism.Although not regarded as a great orator in his day, he delivered well-planned, reasoned, addresses in a clear, pleasant voice. the honor of success is increased by the obstacles which are to be surmounted. allow me triumph as a man or not at all. Rutherford B Hayes Honor, eh? Quite ironic considering that he triumphed in the presidential alternative by making a sleazy political deal and abandoning black Southerners to decades of oppression and discrimination, causing him to be known to history as Ruther-Fraud B. Hayes. Pros-He signed a law which made it easier for Chinese Immigrants to come into the country (this was repealed with the Exclusion Act). He tied the value of the dollar to gold instead of silver. He supported reconstruction (After the Civil War).Cons- capacious Railroad Strike greatly affected his presidency. Dealt with Conflicts with Native American Tribes. Election Results are disputed There is much more to him. If you are doing a project look mor e into him, and the unify States in general in the late 1800s. Hayes journal and his emphasis on self-improvement in the journal, along with his crocked favor for black suffrage as a congressman in 1867 all lead me to believe that the answer is, no. He was not antiblack towards blacks Significant events Munn v. Illinois, 94 U. S. 113 (1876)1, was a United States Supreme Court case dealing with corporate rates and agriculture.The Munn v. Illinois case allowed states to regulate certain businesses within their borders, including railroads. The Great Railroad Strike of 1877 began on July 14 in Martinsburg, West Virginia, United States and ended some 45 days later after it was put wad by local and state militias, as well as by federal troops. Hayes essentially sold out his ideals to the former Confederacy in order to gain the Presidency. He allowed the former Confederate states to return to governing themselves almost the same exact way they had been doing prior to the Civil War.Thi s essentially deal the Civil Rights movement back for almost a century, as many Jim Crow Laws were passed to ensure that blacks and other minorities could not rise to the same equality as whites, laws which were enforced in the Supreme Court case of Plessy v. Fergusson, which established the separate but equal mantra, and later overturned in the case of Brown v. the get along of Education of Topeka, Kansas. During his presidency, Hayes signed a number of bills including one signed on February 15, 1879 which, for the first time, allowed female attorneys to argue cases before the Supreme Court of the United States

Addiction: Effects of Playing on-Line Computer Games Essay

IntroductionIn present propagation , ready reckoner childs play has been popular mostly within the students societies worldwide. Like a virus , excessive dramatic play has also been contagious within the society , creating an indestructible and unstoppable problem concerning its effects.In local conceit , students and non-students here in the Philippines has been massively influenced with the habit of figurer gaming even it more or lesstimes affects their daily juicy activities such as work , studies or even family relations. Same as in other countries , calculating machine gaming faecal matter only be declargond as a problem , if and only if it is in excess. And this problem has been uncured until now , and this also affecting mostly the student societys instructive and productive activities.See more The Issues Concerning Identity Theft EssayRelated Studies TitleThe Effects of per phase angleing on-line computer games in academic performance of students?Background of the s tudyThe aim of this paper is to look into a comparatively untouched area of research into games and education whether or not there is a link between the frequency with which computer and video games are played, and academic achievement, as measured by traditional examination results, of those who play them. An online game is a game played over some form of computer network. This almost evermore means the Internet or equivalent technology, but games put one over always expenditured whatever technology was current modems before the Internet, and hard wired terminals before modems. The expansion of online gaming has reflected the overall expansion of computer networks from small local networks to the Internet and the growth ofInternet access itself. Online games can range from simple text based games to games incorporating complex graphics and virtual worlds populated by many another(prenominal) fakes simultaneously. gentlemans gentlemany online games have associated online comm unities, making online games a form of social activity beyond single player games.The rising popularity of Flash and Java led to an Internet revolution where netsites could utilize streaming video, audio, and a hale new set of user interactivity. When Microsoft began packaging Flash as a pre-installed component of IE, the Internet began to convert from a data/information spectrum to also offer on-demand entertainment. This revolution paved the way for sites to offer games to web surfers. Some online multiplayer games worry World of Warcraft, Final Fantasy XI and Lineage II charge a monthly fee to subscribe to their services, while games such as Guild Wars offer an alternative no monthly fee scheme. Many other sites relied on advertising revenues from on-site sponsors, while others, like RuneScape, or Tibia let people play for free while leaving the players the option of paying, unlocking new essence for the membersREVIEW OF RELATED LITERATUREMost of our youth and students today are fond of going into profit shop to use computer, without knowledge of their parents what they are up to. They will ask money from their parents telling that they have something to search in the internet for their project or assignments, although others do so, but there are some who just make it as an alibi so that they can compete skills with their peers through playing games online like for example war craft, battle realms, DOTA etc. Related LiteratureForeignSince Time named the microcomputer their Man of the Year in 1983 there has been a continued drive for public give lessons teachers to become computer literate. A nationwide study concluded that although teachers have increased computer availability in their classrooms, they are not integrating computers into the standard curricula. The present study examined technophobia as an explanation for low levels of computer utilization. wide-eyed teachers (N = 171), secondary science teachers (N 117), and secondary humanities tea chers (N = 200) in 54 schools across five urban school districts completed three measures of technophobia and a measure of demographic characteristics, computer/technology experience, computer availability, and current computer use.Results indicated that (1) computers are available at all schools, but are not being used by many teachers (2) many teachers are technophobic, particularly elementary teachers and secondary humanities teachers (3) teachers are most upset(a) about dealing with the actual computer machinery in their classroom, about computer errors, and about learning to use computers and (4) predictive models showed that although computer experience is the most prominent predictor of technophobia, it is not the only predictor age, gender, education experience, computer availability, ethnicity, and school socioeconomic status also play an important role in predicting technophobia.

Power and Dominace

This leaven entrust talk on the definition of privilege and confidence, the application and importance of anti-oppressive practice and the theoretical bod dress of Thompsons Personal, Cultural and structural (PCS) models of subjection, Burnhams societal GRRAACCEESS and Fooks Micro and Macro approaches. It testament also c all over my reflection on the article To Address Privilege and Dominance and how it influences my favorable feed practice and a reflection on repugns that might arise in my practice.Bailey (1998109) defines privilege as consistently conferred advantages individuals screws by virtue of their membership in dominant groups with access to resources and institutional major indi erectt that atomic number 18 beyond the common advantages of marginalised citizens. Tillner (19972) defines self-confidence as a form of identity practice that constructs a difference which legitimises dominance and grants the agent of dominance the illusion of a superior identity . Anti-oppressive practice is the cornerstone of ethical neighborly work practice.It is very alpha and central to learning in social work practice how to challenge the focused abuse of power and mistreatment of former(a)s using specific legislation where applicable and to consider the position disadvantages resulting from a precise social difference. Dominelli (200236) denotes that anti-oppressive practice addresses the whole person and enables the practitioner to relate to his or her nodes social context in a way that labors account of the allocative and authoritative that both the practitioner and the client bring to the relationship.Thus, anti oppressive practice takes on board personal, institutional, cultural and economic issues and examines how this impinges on individuals doings and opportunities to develop their full potentials as persons living in spite of appearance collective entities. Parker (2007) states that anti-discriminatory approaches highlight disadvantage by connection experienced by battalion with whom social workers practise as the discrimination is directly related to the particular characteristics identified within the legislation.Parker (2007) further explains that anti-oppressive pursue to spay systems that up nabs the status quo at the expense of c atomic number 18rs, service users separate or marginalised people due to their social division and statuses. Thompson (2006) identifies three levels that can make us founder clear the ways oppression or discrimination works in decree. These are Personal, Cultural and Structural (PCS) models of oppression. The personal or psychological level is concerned with an individuals thoughts, feelings, views, statuss and actions towards a particular group, person, race, gender, sexuality, morality or alliance.The cultural level centres on shared ways of seeing, thinking and doing (Thompson, 2009). That is cultural levels of interaction within society and shared ways of seeing, think ing and doing, the same values and patterns of thought and behaviour, conformity to social norms and snappishness as a vehicle for transmitting and reinforcing culture. Culture is also very influential in find come forward what is regarded as normal in any given circumstance. The structural level refers to the network of social divisions and power relations that are so closely associated with them.It also relates to the way in which oppression and discrimination are sewn in to the fabric of society or institutionalise. It also relates to the level of social forces interlocking patterns of power and influence. Hugman (20091142) notes that Fooks approach shows how working at the micro level can be informed by structural understandings of the causes of social needs. Micro pertains to individual, domestic unit and small groups whilst macro relates to community, organisation and policies.It is important to work with macro minded in micro practice as most difficulties faced by service users can easily be identified at that level. Burnham (2005) claims that power and privilege relates to an individuals gender, race, religion, age, ability, class, culture, creed, ethnicity, education sexuality and sexual orientation. Hence, social workers need to understand their own identities in order to understand the identity of service users. This leave alone facilitate better interaction and good engagement. The aspect of the article that stood out for me is the privileges or advantages wassailed by males.If we look back in history of time we will see that womanhood have come a very long way fighting for equality. It is obvious that men enjoy certain privileges based on the occurrence that they are males as compared to their female counterparts. There are former(a) informed observations that propose that the male dominance in present day society is a kick the bucket of culturally-installed patriarchy that not only favours men but also oppresses women in society. Robinson (2003) claims that patriarchy enthusiasts would argue that society enjoys most benefit because of male dominance and our respective gender roles.Feminist philosophers and activist are quick to stain out the great suffering women have experienced over the long time and the discrimination they faced every day in present day society. It is a truism that woman have suffered over the years and are still suffering today due to round aspects of male privilege and dominance in society. It will be of great help to the society if social workers focus on the visible and camouflaged mechanisms of power, privilege, and influence that males have over females. This will be of great help to fight against inequality and some other social ills.There are privileges that that come to some people simply because of the fact that they are males. For example, it will be very difficult for a man be discriminated at his place of work on the aim of his sex. Most females are and have been discriminated a gainst on the ground of their sex. To add to the above, men are paid high than women doing the same job especially if the employer knows that the man has a family. During write in codement, some employers are very reluctant to recruit female workers as they are concerned that she will need time off for maternity, time to take her child to the hospital and other family commitment.Most service users will do what they are asked to do by a male social worker as compared to a female social worker due to the fact that they are male. Most service users especially when it comes to child protection will be more confrontational and verbal with females as compared to males. I have worked with cases that when it came to difficult and confrontational service users, the cases where transferred to male social workers. As soon as the cases were transferred to a male social worker the service users attitude towards the male social worker changed.Another aspect in the article that stood out for me is the privileges enjoyed by heterosexual couples over same sex or gay couple. I have a friends and colleagues who are lesbians and they will motivate from time to time that I should understand they are lesbians and it is extremely difficult for them to kiss or hold hands in public like heterosexual couples. I have also worked with service users that are gays and lesbians and I have to always remember to use the term partner when I am referring to their swain or girlfriend.They have also explained to me that they do not feel free to communicate with colleagues or people because they feel that they will not be taken serious or they will be comprehend as social misfits. The above mentioned facts about privilege and dominance will certainly influence my social work practice in a positive way. fond work is a profession that interpret help and valuable support to people who are facing some forms of oppression and social projection and other social ills. It is very essential that so cial workers empathise with service users as they are in the position of power whilst the service users may sometime feel powerless.It should be recommended that much work be done in order to bridge the gap between male and female. The work should be centred towards extending privilege, power, dominance and influence to women. Men also need to assess themselves in order to address the concerns of open oppression of women. This could also include talks and seminars on issues like domestic violence, workplace disparity and other issues related to gender equality. It will ease communication and understanding when a social worker explains to service users their concerns and what they will do in order to address the concern.Some service users believe that social workers are baby snatchers, community police, a tool for the upper class, a control mechanism and in such situations service users can become abusive and confrontational. Social workers need to explain the reasons for their visit and what they will do and what they will not do. This will enable service users and other family members to engage with social workers. Worthy of mention is the fact that social workers should be aware of the area of privilege and dominance and as they can discuss this with people who enjoy certain privileges as a way forward.For example, always hold conversation with men about the privileges enjoyed by them. As a social worker you have to be aware of the challenges that you might face whilst hard to address the issue of privilege and dominance. Advocacy is a means of emancipation and it is often not piano to advocate for certain group of people. It might be very difficult for information to penetrate some communities. Again, some people use religion as a defence for not accepting other peoples values, sexuality and religious in society.The fact that social workers need to be polite, accost cautiously and professionally at all times might lead to some service users fetching the m for granted. It is of immense importance for social workers to reflect on the issue of privilege and dominance as they work with service users who have been marginalised or oppressed. This will serve as emancipatory given the fact that the lack of little reflection on the privileged flank of social division permits members of dominant group to strengthen their dominance. This will enable social workers to best understand issues revolving around privilege, dominance, power and influence.A good understanding of these issues will surface a good way for social workers to work better with service users and also instigate change when and where it is needed. Reference Bailey, A. (1998) Privilege Expanding on Marilyn Frys oppression, Journal of Social Philosophy. 29, 3 104-119. Dominelli. L. (2002) Anti-Oppressive Social Work Theory and Practice. London Palgrave Macmillan Hugman, R. (2009) But is it Social Work? Some Reflection of Mistaken Identities. British Journal of Social Work, 39, 1139-1153. 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